Major - 2025 Finalist

Dukes Plus Website & E-Learning Platform

United Kingdom of Great Britain and Northern Ireland

Dukes Plus Website & E-Learning Platform from Dukes Plus

Dukes Plus is a global educational consultancy dedicated to empowering young
people to live happy and successful lives. It offers a comprehensive suite of services — including personalised tutoring, university application support, immersive career experiences, and summer schools — that cater to learners aged 4 to 18 at every stage of their academic journey. Technology plays a central role in the Dukes Plus digital platform’s ability to support international students in accessing world-class education. By making elite university preparation fully accessible online, the platform removes the geographical and high financial barriers to elite-quality academic guidance.

Key technological tools and innovations include: on-demand e-learning 'Pathways' for Oxbridge, the US, and Medicine. The Pathways include: advice on course and university/college selection, mock admissions tests (e.g. UCAT, LNAT, and SAT) and exam strategy guidance, sample interview questions and example answers, model personal statements/essays, and suggestions for super-curriculars to enhance the application.

Dukes Plus also has an asynchronous learning platform to create application preparation plans, which are personalised according to the subject and institution the student is applying for.

It includes live and recorded video tutorials, workshops, and webinars, admissions test prep accessible online, career webinars with professionals from six competitive industries, and fully remote tutoring and mentoring from admissions experts.

Crucially, international students have access to the same elite, personal guidance as domestic applicants. Tutoring and mentoring takes place in a fully interactive virtual classroom that can be accessed from anywhere in the world.

Dukes Plus has seen the proportion of international users of its platform grow from 24% in Jan 2024 to 62% in Dec 2025 (GA4).

One Medicine applicant from India, who received an offer from UCL, said: "unless there's someone to help me and push me throughout the way, I don't think I would have got this far."

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Dukes Plus Website & E-Learning Platform

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